Press Release
10.01.2026
M.E. Wilson Company, a 106-year-old independent insurance brokerage headquartered in Tampa, announced its expansion into the Jacksonville market, naming Brian Register as Market Leader.
In a business environment defined by accelerating change, sustained performance depends on two things: deep client trust and leaders who can scale that trust with discipline. M.E. Wilson’s Jacksonville expansion reflects a deliberate investment in both – pairing a strong local commercial practice with the operational infrastructure of a statewide organization.
Brian Register brings extensive Jacksonville market experience and a significant commercial book of business to M.E. Wilson. After building that platform in Northeast Florida under the InsurAmerica name – now operating as M.E. Wilson Company – Register made the strategic decision to align with M.E. Wilson to support the long-term growth of his team and clients.
Founded in 1920, M.E. Wilson has built its reputation on long-term client relationships, deep carrier partnerships, and operational excellence across commercial insurance, employee benefits, personal lines, and surety. The firm’s approach is designed to create clarity, consistency, and speed – so teams can focus on advocacy, risk strategy, and measurable outcomes for clients.
“Jacksonville is a dynamic and growing business community,” said Billy West, President of M.E. Wilson Company. “Brian’s leadership, market knowledge, and commitment to client advocacy make him the right person to lead our expansion in Northeast Florida. This move strengthens our ability to serve clients with both local expertise and the support of a firm built for long-term partnership.”
The Jacksonville office will operate as M.E. Wilson Company, fully integrated into the firm’s statewide resources and infrastructure while maintaining a strong local presence. Clients will continue working with the same team they know – now backed by expanded capabilities, specialist support, and scalable operating systems.
This expansion reflects M.E. Wilson’s long-term vision: partnering with proven leaders in key markets and building an organization positioned to grow responsibly – while preserving the relationships and service standards that have defined the firm for more than a century.
01.01.2026
M.E. Wilson Company Names Katie Miller Partner
Miller becomes the first Partner in the firm’s history to emerge from an organizational leadership role, signaling a deliberate shift beyond the traditional producer-only structure. This decision reflects M.E. Wilson’s commitment to scalability, operational excellence, and sustainable growth.
Since joining the firm in 2016, Miller has been instrumental in building and leading the Employee Benefits practice. Her leadership has strengthened carrier relationships, advanced compliance and operational strategies, and reinforced a client-first culture across the organization.
“Katie’s partnership recognizes the critical role organizational leadership plays in supporting our teams, producers, and clients,” said M.E. Wilson leadership. “Her impact extends across the firm and has helped build the foundation for our continued growth.”
Miller is based in Tampa, Florida, and currently serves as Director of Employee Benefits.
AFTER 105 YEARS
M.E. Wilson Has a Fresh New Look

Tampa, Florida
Established in 1920, M.E. Wilson, a leading insurance and risk management agency, is excited to unveil a refreshed brand identity that reflects its growth, evolution, and forward-thinking vision as it enters its 105th year of service.
While the core values remain, a new look, tone, and approach align with modern needs.
Looking Forward
“We’ve had the privilege of growing alongside our clients for almost 105 years now,” said Billy West, President of M.E. Wilson. “This brand refresh isn’t just a new logo —it’s a promise that we’re committed to excellence. We’re not just reflecting on the past; we’re looking forward to an exciting future!”
-Billy West
About The Rebrand
The new brand identity features a modern visual design, refreshed messaging, and a renewed focus on M.E. Wilson’s commitment: to remain a trusted partner delivering personalized solutions and exceptional service. It captures the company’s ongoing evolution while staying true to the principles that have defined M.E. Wilson since its founding.
“We understand that the insurance industry is constantly changing,” added Elle Lehman, Director of Agency Services at M.E. Wilson. “Our refreshed brand reflects our agility while honoring tradition.”
The brand refresh, spearheaded by Elle Lehman, was a collaborative effort involving input from across the organization. M.E. Wilson extends its appreciation to all team members whose creativity and dedication were instrumental in bringing this vision to life. A special thank you is also extended to Bay Edge Media, the marketing agency behind the project, for their exceptional creativity and expertise in making this transformation a reality.
This refresh caps off a successful year of strategic initiatives, including service team expansions, technology adoption, and community partnerships.
These efforts solidify M.E. Wilson’s commitment to enhancing the client experience and driving sustainable growth.
About M.E. Wilson
M.E. Wilson has been a trusted name in insurance and risk management since 1920. Guided by tradition and driven by integrity, the company specializes in delivering tailored solutions for businesses and individuals.
Learn more about M.E. Wilson’s commitment to excellence and doing the right thing at http://mewilson.com.
